营销论文英文参考文献

1. Peppers, D., & Rogers, M. （2011）. Managing Customer Relationships: A Strategic Framework. John Wiley & Sons.

2. Kotler, P., & Armstrong, G. （2018）. Principles of Marketing. Pearson Education.

3. Solomon, M. R. （2014）. Consumer Behavior: Buying, Having, and Being. Pearson Education.

4. Blackwell, R., Miniard, P., & Engel, J. （2006）. Consumer Behavior.

5. Kotler, P., & Keller, K. L. （2009）. Marketing Management. Shanghai: Shanghai People's Publishing House.

6. Kotler, P., & Armstrong, G. （2010）. Principles of Marketing. Shanghai: China People's University Press.

7. Fisk, R. P., & Jaffe, E. D. （2000）. Interactive Service Marketing. Beijing: China Machine Press.

8. Robbins, S. P. （2004）. Management. 7th ed. Beijing: China People's University Press.

9. Porter, M. E. （2005）. Competitive Strategy: Techniques for Analyzing Industries and Competitors. Beijing: China Social Sciences Publishing House.

10. Keegan, W. R. （1997）. Global Marketing Management. Beijing: Tsinghua University Press.

11. Kotler, P. （1997）. Marketing Management. Prentice Hall.

12. Chen, Xinkang. Marketing Cases. Shanghai University of Finance and Economics Press.

13. Lanling, Modern Marketing. Capital University of Economics and Business Press.

14. Qian Xuchao. Marketing Management: Creating and Communicating Customer Value. China Machine Press.

这些参考文献可以作为撰写营销论文时的参考，涵盖了从理论到实践的不同方面。请根据您的具体需求选择合适的文献进行阅读和引用。